
Industry trends from the perspective ofcustomer needs

Tencent Cloud media services provides Global Customers

media services mapping Comparative Analysis

Streaming service scenarios
Tencent understands the challenges thatcome with live streaming and broadcastingOur solutions can work in many differentscenarios and meet user needs well.
CHALLENGES
Technology Barriers
network Traffic Congestion
Global Availability Zones Coverage
Customization
Maintenance ost

Css solution for UGC scenarios: Entertainment, E-commerce, Gaming , etc
Lss iloud Streaming servicelis designed for the Uoc live-broadcast scenari0 in the field of pan-entertainment, providing an easu-o-use experience andfast integration support.
Live Video Broadcasting lLvB] and Live Event Broadcasting (LEB) provide diferent transmission protocols and latency performance

Global CDN Infrastructure

Streaming services Products Feature Highlights
Web Console+ Powerful AP|+ notifications + statistical Analysis
Key Differences Between Tencent Cloud css And
Key Differences
The two types of products have different use scenarios positioning and different core capabilities.CDn:
Content delivery network is mainly for the "last mile" content delivery to do caching and to achieve access acceleration.
Only for HTTp[S] protocol to provide acceleration services, in favor of "file download" type of business acceleration, suitable forweb pages, documents, pictures, game package updates, long and short on-demand videos acceleration.
Tencent Cloud css:
Css not only provides video transmission acceleration services, but also provides real-time audiovisual data processing servicesin three aspects:
Upstream Acceleration: provides nearby POp nodes to receive live stream data stably and smoothly
On-cloud Transmission: Provides comprehensive media processing features, including recording, screenshot, streammixing, watermarking, DRl, sensitive content moderation, stream relaying and many other exclusive functions for live
streaming business
Last-mile Delivery: in addition to HTTp-based protocols HLs/DASH/cmAF, css natively supports a variety of mainstreamhigh-stability, low-latency "live streaming" protocols, including RTmP[s)/SRT/WebRTc/FLV to ensure better Qos and QoE
Overview ofmajor sport events around the world
There are many kinds ofsports events around the world, covering a wide range ofregions and a large user base
People can watch live broadcasts and videos of the event through Tv, computer, mobile phone and other devices
With the continuous improvement of network infrastructure and the obiective impact of olobal eDidemic preventionand control, online live streaming has gradually become the most important way for people to watch the event

Core challenges for live sports streaming
High-Specialization Channel management
High Platform Reliability Requirement
High User Experience Requirements
Live sports Streaming solution -Architecture

Stream Service solution for PiC scenarios: OTT, E-sports, Gaming, etc
Stream service products are designed for pGc/0Gc live-streaming scenarios in the broadcasting and OTT fields, providing an onestop solution for broadcaster-level cloud live stream transmission, processing and distribution abilities.
Support rich streaming transmission protocols and provide channel-level media processing capabilities which can be flexiblyinteorated with Tencent css cDn or other cDn products from third-party vendors

Live sports streaming solution -Key Advantages
Live sports Streaming solutionCore Competencies - Digital Watermarking

Live sports streaming SolutionCore Competencies - Automatic Input Failover
StreamLive natively supports multiple inputs high availability feature
Down: When the primary feed input is detected to be interrupted for a certain period oftime f Downtime Threshold .Streamlive will seamlessly switch to the secondary feed to continue streamm output to origin server
Restored: When the primary feed input is restored, it can als0 switch the preferred input accordingly [ input Preference

Live sports streaming solution|Core Competencies -"s.1.m.0." Transcoding

Live sports streaming solution
Tencent Cloud stream services series products are dedicated to providing professional, stable and high-quality live feed input, mediaprocessing, live origin and large-scale concurrent distribution services to customers and users worldwide.
Flexible and open architecture minimizes the transforimation of the custommer's existing architecture and ensures that the livestreaming business launch quickly
Mult-Product joint architecture provides best practice integration solutions, with multiple advanced features enabled internally, at no extra costcompared to using third-party vendors

Entertainment -Japan Pokekara

OTT success Case-Pakistan ARy




